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Darth Tigris said:

This subject is very premature.  We only know of 3 exclusives coming next year to the 360:  Gears of War 3, Codename: Kingdoms and Star Wars Kinect.  And, to be honest, we don't know for sure that the last two ARE coming next year.  

What does that mean?  That Microsoft Game Studios hasn't announced what they're up to yet.  Business as usual.

Sony announces almost everything way in advance, so there will be few high profile PS3 surprises released in 2011.

Which is more effective for hype building?  YMMV . . .

 Microsoft has games coming out next year, but most of their in-house second party or third party titles are for Kinect. I know more 2012 exclusives on my fingers than I can account for Xbox 360 exclusives for the core in 2011.