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Why would they advertise a failed game? Spend that money on a new game to advertise and just drop the price of MAG. I loved the beta and wanted to play it more but I never did because I don't know if the game really warrants a $60 price tag. $30 or $40 sounds a lot more attractive. Espeially since unlike Call of Duty I wouldn't have a bunch of friends to play with online and that's whats most attrative when playing an online game. If they wait too long to drop the price then it will become too late as no one is playing the game anymore and a $30 price tag wont even be attractive then.