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Also North American games market is bigger than Europe. Last gen Sony shipped 47 million PS2 to NA and 44 million to EU for example.

The biggest gaming market is North America. 

 Even if Xbox didn't sell one unit in Europe, it would still be a huge success. Since Europe population keeps getting older and smaller, they will probably continue to grow less important as a gaming market.

 Most weeks 360 wins or ties PS3, even though it sells almost none  in Japan, and not as good in Europe. That shows that the American market is the major factor. I expect that trend to continue.