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rf40928 said:

In the U.S., Halo 3 sold 3.3 million copies in its first 12 days on sale,[80] 

[81] Reuters UK estimated that Halo 3 may have sold up to 5.2 million copies worldwide in the first two weeks after launch..

If Halo 3 can sell 5 million in TWO WEEKS, I think Reach can do at least 9 million in TEN WEEKS.. more people played the Reach Beta by far then the Halo 3 beta.  The significance? The Halo 3 beta was free, all you had to do was sign up, the reach beta you had to buy ODST, and alot of us went out and bought (traded) ODST used to play Reach.

PS: Forgot to mention when Halo 3 launched in fall 2007, the XB 360 had a smaller worldwide userbase.  there are millions of new 360 owners - which should also help sales some as well.