Sustaining disruption is equivalent to a champ in boxing who has all three world titles and is defending his reign for the 8th time.
It is always easier and more advantageous to be the upcomer looking to knock the top dog off his perch. Much more difficult and complex is taking the position of the top dog and sustaining it for a long period because your past exploits are lauded and set the mark, you are the driver in the market, and every product you put out is highly scrutinized in comparison to the products which put you on top in the first place.
Nintendo is feeling the heat. The best thing they can do is let the 3DS drive their profits in 2011 and aim to end this console generation as quickly as possible with a Wii 1.5 or Wii 2. Preferably the latter because their main competitor, Sony, would not want to release a successor to the PS3 in 2012 or 2013. I'm guessing 2014 at the latest making this the longest generation of video games ever at 9 years.
The perfect way to disrupt both Sony and Microsoft, more Sony, is for Nintendo at 2011 E3 to announce the successor to the Wii sometime in the next 2 years leaving the release date intentionally vague. The PS3 over the last year has just become profitable and an announcement from Nintendo after the 3DS has launched would not only deflate a lot of the air in their sails but knock off a few legs of Sony's profitability stool by forcing Sony to create a PS4 before they want to, otherwise leave them in the same position they were with the PS3 where they launch 2 years after the start and find themselves in another Red Ocean after Nintendo and Microsoft have gobbled up a lot of the Americas market consumers.
