Toastrules on 08 August 2010
I don't like their concept of turning casual house TV watchers into 'gamers'
Gaming is something... you have to be sucked in willingly
Their strategy is to convert regular people, make something that looks very appealing, let them buy it a few games, then they stop using it.
It worked brilliantly with the Wii and I bet you it's going to work great with the 3DS.
Kind of reminds me of Kotick's strategy of sucking an IP dry and moving on to the next one
"Being single is easier on the gaming life, and the wallet."
