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When given the choice between an american and a non american product of the same kind essentially, same quality then people will choose the non american product. Ipods, etc there is no choice because ipod is the only major brand abroad. With consoles the choice is open so people are given a choice to not sacrifice their enjoyment in the product but at the same time not support a country they dislike. The people I talked to who wont buy xbox's because of the country of origin also say that the lineup of games cater to americans as well which is simply yet another reason to justify their decision with.