By using this site, you agree to our Privacy Policy and our Terms of Use. Close
BengaBenga on 03 August 2010
Edit Thread
Fumanchu said:
BengaBenga said:

1

He's a business analyst. The fact that he, as a business figure, has become something of a cult figure among gamers is evidence enough that he's a very capable guy. He has a lot of knowledge. His predictions are not always 100% correct, but he at least gets the business, which is probably more than many professional investors do, and as a client I would have faith that he understands the business models and future opportunities driving the game industry.

I don't think he 'gets the business'.  Encouraging publishers and promoting subscription based multiplayer as a means to increase industry revenue and counteract declining software sales seems like a logical fallacy to me.  Aren't we most likely to see an even bigger software decline in it's wake?

Software sales decline maybe. But it's not about sales, it's about shareholder return/revenue/profit. Subscriptions bring in a steady revenue while lowering cost (no packaging/distribution/retail). For a part of the business I would see digital distribution/cloud based gaming plus subscriptions as a logical next step. For example: paying EA €/$10 a month to play unlimited EA games.


Blizzard's results says this type of revenue stream can be very profiting.