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BigBoobieHead on 02 August 2010
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NiKKoM said:
BigBoobieHead said:

2M consoles on shelves is reasonable I guess, but that's not my problem.

My problem is people saying 'overshipped' and talking like Sony has lied about their numbers.


I'm pretty sure most of us use "overshipped" as that Sony overestimated the demand for the PS3.. and produced more PS3's then the demand needed..  Cause a company doesn't want to have a large pile of inventory sitting on the shelves and having the factories producing more stuff then needed.. because that costs money.. a perfect company have demand and production at equal level..

Firstly, doesn't Sony use JITP (Just in Time production) to some extent with the PS3? That would prove this point wrong, but I'm not sure about this.

Also, If Sony produced more consoles that retailers ordered, they can't just ship them anyway. It's more likely cheaper to leave them sitting in the warehouse.

Also take into account that Sony numbers have always been high in comparison to sales numbers - surely they can't overestimate demad constantly?

What I would see is plausible is that retailers overestimated and ordered too many PS3's - but this isn't bad for Sony, and doesn't mean Sony numbers are wrong.

Anyway, I think Sony and VGC numbers are correct (except I think 360 consumer sales are a tad lower).