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Mr Puggsly said:
Jay520 said:

Almighty Sony? uh...  okay

So know you're talking about profits. I don't know the specifics of the cost of the PS3 and how much SONY loses on each PS3, so I won't get into that. Either way, PS3 is on its way on selling a lot IMO (although that would be bad for SONY since they're losing money).

Well Sony has lost about 5 billion since the launch of the PS3. And that's with PS2 and PSP sales since PS3 launch  included. God knows how much they really lost on the PS3 a lone. That's an unbelievable failure for a company that dominated the last two generations.

I do believe the PS3 is making a small profit for each unit sold now. But they'll never make much money on the PS3 units because of competition. All they can hope for is MS to keep console prices the same so they don't have retaliate with another price cut. The 360 has been making money for years, sales are great, so there is no need for them to cut prices unless Sony does.

I'd like to see some actual proof on that billions lost, every time I see on article on something like that their usually taking about billions less profit then someones projections or compared to a previous year/gen, this so much mis information in the media