New PS3 60gb now for $500

[Bodhesatva]

ChichiriMuyo said:
Actually, with how rapidly they are dropping the price on blu-ray drives they wouldn't be losing more. They are already losing less than they were at launch, swap out the emotion enegine and a couple other things to go with the lowered price of BR drives and they could afford a $100 pricecut for Christmas in all likliehood. Will they? Who knows. Can they? Certainly.

 Oh absolutely, I'm not suggesting that price drops aren't reasonable as manufacturing costs go down, and I wasn't intending to refer  to those comments. Instead, I'm referring to the good number of people (some of whom posted in this thread) who simply suggest that Sony should dramatically drop the price right now, regardless of what that might mean for profits. Your point synergizes perfectly with mine: this is a real world where manufacturing costs, revenue and corporate profits matter. You can't drop the price -- again, regardless of economic terms -- just to gain marketshare without serious consequences. The Corvette example I gave was supposed to illustrate that.