Now that 360s is in EMEAA how was the launch of the redesign?

[binary solo]

BHR-3 said:

there saying about 180k sold in the last 2 weeks of june were new slims

http://www.gamasutra.com/view/news/29477/In_Depth_The_Xbox_360_Slim_Effect.php

vgc has about 300k sold altogether in those 2 weeks

a month comparison in the future will be better to do for both though the advantage will be even greater for the ps3 when calculated this way

 

no i dont think 360 did better first week or 1st month once we get em for EU

b/c your also forgetting that 360

had 99 149 249 prices in NA with bundled games ps3 only had 299 thats it thats the cheapest it was

also in EU ps3slim was 250pound and 350euro thats it nothing else cheaper the 360S is 200 pound and 300 euro and among all the other skus that got cut way down

as for Japan thats not my or sonys problem if thats the "The VAST majority of that difference"

I didn't forget about the cheap phats. My post is a bit long, so it's easy to miss the fact that I tried to cut the phat out of the numbers. I accept I may have estimated the split of phat to slim wrongly.

The 40% for 360s figure in the link you posted changes the analysis if true, given I figured a worst case scenario for 360s was 80% on the launch week. I figured that given the immediate phat price cut post E3 without the supply channels being refreshed the available number of phats would be diminished significantly by launch day for 360s. Perhaps if there were still a decent number of phats around then the 360s was in the 60% range for it's launch week. I'm assuming NPD must have provided the people who pay for their data (Pachter et al) an estimated breakdown of slim & phat sales. There's a bit of haziness in the Americas numbers for sure, I doubt even the 40% figure they use is definitive. I'll concede that possibly ~96-128K of America's 360s launch week is 360s rather than the 128K-144K I assumed. Still if for 15 days in June 360s sold 180K I'm picking that the first week had the higher sales by a reasonable margin.

I'm more positive about the EMEAA 360s % because I'm pretty sure the cheap phats were on sale prior to 360s release for a couple of weeks at least. And the cheap phats were not selling much prior to 360s launch, so there's no reason to think that the cheap phats would all of a sudden spike in sales coincident with the 360s launch. So I stand by my 80-90% estimate.

I agree there are a number of variables that makes direct comparison between PS3 slim launch and 360s launch difficult. Taking out phat sales in both cases is part of making the comparison more robust, but it also requires an educated, or uneducated in my case, guess thus introducing a confounding variable at the same time as trying to eliminate one. I was attempting to look only at the respective slim sales by trying to eliminating the phat artifacts. Revising Americas figures drops 360s WW cumulative launch down to between 275 and 305K.

There's no debate that PS3 slim sold more units in its opening week than 360s. The facts are here in the chartz. What I was looking at was the qualitative meaning behind the respective sales. If we assume the (new) worst case scenario for 360s of 275K we are still looking at an incredible lift in sales for a console that was not dropped in price. And this is at the same time as the phat was dropped in price meaning the 360s was not only competing with PS3 and Wii, it was also competing with its hefty but cheap brother.

In my opinion, even at as "low" as $275K, what the 360s achieved across the globe is more impressive than what PS3 slim achieved in its launch week when you consider the context of the 2 launches. That's not to say the PS3 slim launch wasn't impressive. Everyon'e socks were knocked off, and we all recall the naysayers saying the Slim effect would last no more than a month. But I have to admit the 360s launch blew me away. I have to mea culpa and say that even after reading of the UK sales (prior to EMEAA numbers being posted) I was picking that the rest of EMEAA wouldn't double that number. I was wrong by a HUGE margin, HUGE. So I was more stunned by that than I was by PS3 Slim. And the UK result was off the charts.

It's fair to either dismiss the Japan difference or uphold it. It all depends on how you want to contextualise the data. I think it's valid in this context note that, still, the largest difference between PS3 Slim and 360s launches is Japan. Because it allows you to consider how well 360s did in the markets where it has been selling well historically. But also while MS can't make significant inroads into Japan this is a problem for MS, especially if they really want a shot at the number one spot. I don't see Japan changing, and in all likelihood Wii's successor will kick ass there similar to (but perhaps less comprehensively) the Wii and Nextbox will remain a distant 3rd. And this can't be ignored when looking at global sales.