EMEAA Up - 17th July 2010

[postofficebuddy]

Hyruken said:

Think your overeacting about the software thing. It is only 30k behind PS3's software sales. Would hardly say that it is time to start talking about profits from hardware/software....In 9 weeks then you can talk about software when Reach comes out. Or at the end of the year when Fable 3 does. Or at the start of next year with Gears 3 etc etc. 3 big AAA titles coming. I doubt MS are crying that they are 20k behind PS3 in software sales in EMEAA this week. Especially when the top selling PS3 exclusive game in the chart was GOW3 at 24 with 14k sales. The top selling MS game on the list was at number 3 with 52k. Meaning the top selling 360 exclusive this week did x4 what the top selling PS3 exclusive did. So yeah i don't think MS will be upset about the software somehow.

It's not a matter of SW being low. Comparatively speaking, it's not. And in all likelyhood we probably are undertracking software slightly. It's a matter of proportion. When hardware sales increase 5 fold it's reasonable to expect software to increase in atleast somewhat similar fashion. Maybe not 5 times but atleast a doubling effect. Even without the existence of the S, Reach and Fable would have sold similarly to what they will. Lonterm HW boosts can't be sustained almost entirely by repurchases, especially once used sales start to cannabalize new ones. What do you think is going to happen when consumers start to go into retailers only to find them out of stock of the S but litterally overflowing with used units a hundred euros or pounds cheaper? Why do you think PS3 beat 360, supposedely by a shocking margin, in Canada last holiday? Retailers were offering used Pro's for only $100.