Yoichi Wada: “Some Are Not Very Happy With Final Fantasy XIII”

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FlyingLotus said:

You know i always wondered if Final Fantasy name wasn't attached to this game if it would generate this amount of hatred.Yeah it wasn't a OH GLORIOUS game in my eyes but it was still good. Then you have others who bash previous rpgs while comparing it to FF13 to defend square enix.

To be fair if it didn't have the Final Fantasy name it wouldn't have the fans of Final Fantasy buying it and having expectations of it, so you're more likely to have a smaller base that would buy it based on commercials, info, reviews and word of mouth because it sounds like something they'd like rather than buying it because they like the franchise.  So in short yes it would generate less hate, it would also have a smaller base with fewer sales, but by releasing this game under the FF title you actually hurt the pull of the name.

Honestly I think XIII is better than X but X was just bad, the battle system in XIII is worse, but everything else is better.  As a long time fan of the series I still went into FFXIII with zero expectations and so far it's forgettable.