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According to NPD analyst Anita Frazier, who presented at this week's DICE Summit in Las Vegas, some 75 percent of game players say they prefer a boxed product, and 58 percent had never downloaded a game.

But out of those who have downloaded a game, 77 percent said it was just as good as a retail box.

Also, 65 percent of surveyed game players said they would be more likely to purchase a digital product if it were 10 percent less than retail.

http://www.next-gen.biz/news/npds-frazier-consumers-prefer-retail



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.