Microsoft has dramatically transformed their XBox brand. XBox 360 selling extremely well this generation. Over 40 million console sales after 4.5 years, selling 15 million more than what the Xbox sold in 5 years on the market.
The XBox 360 leads the PS3 in a head to head sales show down in both the UK and US. XBox brand goes from strength to strength. XBox Live and good range of games
XBox 360 Slim and Kinect is the next step to attempt to break into the casual gamer and Family friendly video game market and picking up some sales which has been comprehensively dominated by the Wii this generation. Hardcore gamers and existing 360 gamers have not been abandoned: hardcore games and mature games are still on the way.







