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nightsurge on 15 July 2010
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theprof00 said:
GameAnalyser said:

Well slim is about to release in UK in two weeks time, further surge in WW sales is bound to occur from then on.


The question really is whether the boost is coming from slim sales or clearance old 360s.

On amazon and other sites, the slim has been selling well below the regular ps3 except for during one week where it was in the top 5 video game sales.

At least for people who buy online, the slim itself isn't what is making the big impact, it's the older models. To relate this to the ps3 slim (because it was in a similar position last year, and everything 360 involves ps3, and vice versa)

  • The slim is the more expensive console compared to other models (comparitively, the ps3 slim and older models were all reduced to the same price)
  • The slim is released at the same time as the clearance pricing (compared to old ps3 dropping in price followed by the slim release a few weeks after)
  • It isn't being released during a holiday season (compared to a September release)
  • The price hasn't changed (compared to a 25% drop in price, 360 slim is still the same price as older 360 models)

This slim is sold out.  Even pre-orders are sold out which is why it isn't above the PS3 slim on Amazon.  All the stores I go into (Best Buys, Walmarts, etc) have tons of old discounted units sitting around still, yet as soon as any new 360S consoles arrive they are instantly sold out again.

Also, I expect the price to drop for the holidays and around the Kinect launch frame.  A slimmer 360S with just an increase in HDD and added Wifi should be able to shave off at least $50 on the price and still be profitable.

- The switch to 250GB HDD is just a standard move and probably costs them little to no extra cost over the 120GB of last year.

- Adding in a wireless N card will add maybe ~$10-20 in manufacturing costs.

So on a system that was already highly profitable at $300, the shrink in overall design, die shrink, combo CPU/GPU, cooling shrink, etc. should be enough to have manufacturing costs on this new unit as low as $200 or less per machine.