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kitler53 said:

any thoughts on the new customers vs. replacement 360s ratio.  i just really don't get why this level of demand for a redesign.  if we take the baseline sales of the 360 at 50k and assume that MS had enough supply to meet demand then the lauch of the 360 slim would have reached 317k just in america(a 634% increase) plus we apparently still haven't met demand.  the ps3 redesign only did  around 500k worldwide with a $100 price drop.  these number just seem too big to me.

Probably similar to PS3 slim.  People have tried to imply a heavy 360 S repeat buying trend based of the lower software uptake, but it's basically the same story for PS3 slim (and it had even more new significant software launches).  Comparing the increases for the first 3 weeks of availability for each...

 

PlayStation 3 slim Week 1

  • hardware: 278% (worldwide slim launch)
  • software: 18% (Batman AA week 2, Gundam UC0081, Guitar Hero 5)

PlayStation 3 slim Week 2

 

  • hardware: (45%)
  • software: (1%) (Beatles Rock Band, DiRT2)

PlayStation 3 slim Week 3 

 

  • hardware: (16%)
  • software: 31% (Tales of Vesperia, NFS Shift, MUA2)

Xbox 360 S Week 1

 

  • hardware: 84% (American S launch)
  • software: (16%) (Red Dead Redemption week 2)

Xbox 360 S Week 2

 

  • hardware: 37% (Japanese S launch)
  • software: 17% (Monster Hunter Frontier, Transformers WFC)

Xbox 360 S Week 3

 

  • hardware: 16%
  • software: 0%