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loadedstatement said:
Technically, it is what EVERY business around the world does. They buy products at a wholesale price. Then they mark them up to make profit. Its not exactly the same thing but its fairly close.

 That is bullshit.

They put in profit yes thats only 3% or so what resellers do is not make a fixed price and sell the consoles that got those 3% added again with extra value.