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Legend11 said:
Why would Nintendo drop the Wii name in it's next console considering how successful the brand name is?

You could ask the same think about the Gameboy Name ...

Changing a name can actually be a very good thing because it creates a new blank slate in people's minds when they think of your product; naming your system the Playstation 3 (PS3) means that everyone has preconceptions (good and bad) about what your product is and who it is for long before they ever see it.