Grimes said:
Jo21 said:
Grimes said:
BBH said:
I think both images are different. I see Samsung as being seen as 'Quality, popular, good value for money' wheras Sony imo are seen as 'luxury.'
Interesting figures here though, basically disproves a lot of stuff in this thread. I don't think Samsung rising over Sony has as much to do with Sony losing market dominance as you may think.
Before Recession - Samsung Revenue = $80B
After Recession - Samsung Revenue = $170B
The recession was one key to Samsungs huge success nowadays.
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Look at Apple, they have the 'luxury' products and they are quite successful. There are plenty of people willing to buy goods perceived at quality regardless of a recession.
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apple success its due marketing. not because they make the best product, sony walkman mp3 player battery life, sound quality, noise cancelation are way ahead of apple offers.
and USA buys apple products regarless the quality, look at iphone 4 sales and it doesnt even work well as a phone, with is flawed antenna and low reception
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Marketing is important to the success of a company. It not just about advertising, but creating products with specific features that people can relate to. People care less about sound quality than ease of use for example.
I don't even own an iPhone and probably won't. However I know plenty of people who do own one and it works great for them. Seems like the antenna is a correctable problem and it isn't like Sony has never made a flawed product, for example exploding batteries.
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Well for a walkman or a phone i think that would be important, I used to sell phones and the most common question was "how is sound when someone is talking to you". Also I can tell first hand..iphones are shit, droids from htc are alot better.
