Grimes said:
BBH said:
I think both images are different. I see Samsung as being seen as 'Quality, popular, good value for money' wheras Sony imo are seen as 'luxury.'
Interesting figures here though, basically disproves a lot of stuff in this thread. I don't think Samsung rising over Sony has as much to do with Sony losing market dominance as you may think.
Before Recession - Samsung Revenue = $80B
After Recession - Samsung Revenue = $170B
The recession was one key to Samsungs huge success nowadays.
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Look at Apple, they have the 'luxury' products and they are quite successful. There are plenty of people willing to buy goods perceived at quality regardless of a recession.
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apple success its due marketing. not because they make the best product, sony walkman mp3 player battery life, sound quality, noise cancelation are way ahead of apple offers.
and USA buys apple products regarless the quality, look at iphone 4 sales and it doesnt even work well as a phone, with is flawed antenna and low reception