Samsung crushes Sony. Look at the numbers.

[Grimes]

BBH said:

Grimes said:

BBH said:

I think both images are different. I see Samsung as being seen as 'Quality, popular, good value for money' wheras Sony imo are seen as 'luxury.'

Interesting figures here though, basically disproves a lot of stuff in this thread. I don't think Samsung rising over Sony has as much to do with Sony losing market dominance as you may think.

Before Recession - Samsung Revenue = $80B

After Recession - Samsung Revenue = $170B

The recession was one key to Samsungs huge success nowadays.

Look at Apple, they have the 'luxury' products and they are quite successful. There are plenty of people willing to buy goods perceived at quality regardless of a recession.

Well yeah, but Sony's revenue has basically stayed the same - so Sony aren't so much selling less. It's their profitability that's took a massive hit.

But still, Samsung sold more during the recession due to their location, and prices. Sony suffered a lot in the recession due to their pricey nature and location.

Apple's success during the recession was down to the iSheep and the way they are seen to have brought out innovative products. Apple are just in that phase where nothing will stop people buying.

The people you call iSheep are probably the very same people who bought Sony products in the past.