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Considering it looks like they did this for a minority, and that most users are upset over it, I don't think it was a wise business decision. That being said, all I know about this topic is now what I've read from a news report.. so I'm not going to pretend I know it all.

From what the article is portraying, it seems like they were just afraid of the minority group, the muslims, and catered to them even if it meant pissing off the masses.

 

Way to go.