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2 years before DVDs being forced off the shelves?  I don't think so... I think 4 years at the earliest.  A lot of people don't care to upgrade to Blu Ray.  In a few years most people will be on Netflix instant stream or another kind of service like that and will hardly every buy a movie.  Blu Ray might be one of the last disk formats before everyone goes digital or to instant stream/rental service.  Personally, I think disk suck since they can always be scratched (even with the ultra protective whatever layer they say is on Blu Ray).  I don't know why they don't start using usb drive or some other type of format that can never be scratched.   For me I'll never buy a movie ever again.  I have seen the future and it is called Netflix.  I watch whatever they have on instant stream (sure don't have everything but they have a ton) and I get whatever they don't have on instant stream shipped to me.  There is no point on spending money on movies / tv shows anymore.  I view cable, regular tv and buying movies as obsolete now.  Once people are exposed to Netflix or services like it more they will see the light.