i love attach rates and percentages arguments used. do they think we are morons?
lets use simple numbers for showing of game sales (purely fictional, just proving a point)
Nintendo: 100 games in 09' and 90 games in 10'
Sony & MS: 25 games in 09' and 50 games in 10'
oh look both Sony and Microsoft improved software sales by 100%, while Nintendo declined by 10%
Now onto attach rates
Nintendo has 75 million Wii's sold and has sold 750 million software units. Attach rate = 10:1
Sony & MS has 50 million of their consoles each sold and has sold 750 million software each units. Attach rate = 15:1
Percentages and attach rate mean shit. Its actual numbers. A developter would chose concrete numbers over % or AR all the time. If you sell 5 million of your game, that is it, you sold 5 million. Congrats. Who gives a shit if that 5 million on PS3 means the attach rate is higher, due to less hardware out there versus Wii. 5 million is 5 million regardless of other factors.