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Well the PS3 not only was a new model - but the new model was cheaper than the old one, shaving off close to 100$.  That was almost a no brainer for people on the fence.

So why wouldn't it sell more than a smaller 360 model, same price as the previous Elite, with upgrades like wireless?  The fact that the numbers are even close - is honestly a victory in my eyes for MS.  Check the differences in the current market situation - if they manage to slow or cease the slipping lead in market share - that leaves Sony at a gap they can't close - an another price cut being forced onto them.

People have a whole mess of reasons to buy a PS3 over a 360 (blu-ray, excellent game catalog now, free PSN), and they are still lagging - and actually got their momentum halted/reversed by a new 360 model.  I think people need to start realizing what MS is managing to do here.  It really is something else.