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As others have stated, don't put too much faith in the pre-orders of Amazon.  Not only does it fluctuate grreatly, but I'm sure retail chains (Wal-mart/Target) represent a much higher amount of sales than sites like Amazon, Gamestop and Ebay.  Besides, at this moment in time, Kinect is only at #27.  We really have to wait till the ad campaigns come to judge anything.  I expect pre-orders/sales to definitely rise when Sony starts the Coke advertising.