RolStoppable said:
famousringo said:
The thread creator's analysis is incredibly naive. An Activision executive has a far deeper and more nuanced understanding of the market than you can appreciate.
What's the first game that people get for their Wii? Wii Sports, of course, because they don't have a choice. But after they play Wii Sports, the few casuals who actually want more than a tech demo and don't just throw the Wii in a closet go and get Mario Kart Wii. To date, Mario Kart Wii has sold just under 10 million copies in the Americas, and this is the actual, addressable market of Wii owners who are interested in playing real games.
If anything, Brian Pass was being generous in suggesting that there might be a couple million Americans who are too hardcore to play Mario Kart Wii, but still own a Wii and might consider buying an Activision game for Wii instead of their real console.
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Activision bases the addressable market on Wii owners who bought Mario Kart Wii? Seriously?
If that were the case, then they would have released Blur on the Wii because the demographic for that kind of game is already there. But they didn't and that means you are wrong. You still have much to learn and you are young...
Young and naive.
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it is surprising how accurate this is. I my opinion if you are going to market at the Mario Kart Wii crowd why not put BLur on that console as well...
