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Alot of sales to existing owners it seems. They've got the same trade in deal at alot of places around the world, and the trade in cost is basicly on par with what a wifi adapter and a bigger hd would cost if added to the old 360 elite. Atleast over here.

Unlike the PS3 slim where features were removed to make way for a price point where new customers would buy, this 360S adds value which these trade in deals take advantage of. Marketing the new 360S "from" $100.