Video Game wars, like sports fandom, are easy to jump into. You've got a few focused brands. Everyone can take a side and thereby express himself, and everyone can be proud if his team wins without having taken any personal effort or risk. Compare that to politics, where it's really hard to be in the know and only the biggest fools dare to come up with easy answers, and where it's even harder to see your own ideas actually being realized.
Hardcore gaming is a bubble economy blown up by Microsoft's $7 $6 billion losses.