| JPL78 said: Khuutra, so why are non-gaming consumers even a concern then? The industry is already the biggest entertaiment industry in the world. I'm just not following the logic of this thing. Maybe you can help me understand. All I've ever heard lately is of the amazing growth of games from things like the Wii and Facebook games like Farmville. Its all very contradictory to what he is saying now. |
It's the biggest only measured by total revenue, something around $50B/year IIRC. The big chunk of it are sales of hardware, which is expensive. The rest is software revenue, that was mostly generated by very active gamers, who spend like $400/year on gaming. At the same time social acceptance of gaming is very low (even Nintendo surveys point at that), it's not mainstream and often regarded as counter-culture. If you look at other industries, such as cinema, they're in much better shape due to wider userbase, when single viewer may not spent $400/year on average, but it's more stable financially since it's not relying exclusively on very narrow userbase like gaming.
Iwata want to change this situation, make gaming mainstream for everybody's sake.
