70% Of Activision's Profit Is Not From Consoles

[badgenome]

aragod said:

badgenome said:

The company that owns WoW makes most of its profit off of WoW. What a shocker.

This is pointing into obvious direction for future business models. Cheers!

Indeed.

Wall Street Journal: If you could snap your fingers, and instantly make one change in your company, what would it be, and why?

Bobby Kotick: I would have Call of Duty be an online subscription service tomorrow.