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Also, i'd argue "Sports" games are basically star based. The gameplay rarely changes but you get the new versions every year because you want updated stats and characters. Even in college basketball games where they specifically hide the names of the players.

I know even I needed a new basketball game after Lebron James hit the league.

You just can't make a Sports game without stars it doesn't work.

Even "Hall of Fame" games do horrible, look at the latest 2K football game that used Hall of Fame players.

Sports games NEED stars to be successful. So it only makes sense to go with your most bankable stars... and Mario baseball makes more sense then Samus baseball or Link Baseball.