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RolStoppable said:

The figure leo-j mentioned applies to software revenue in the USA (2009). Apple's software revenue rose by 400 % year over year which obviously resulted in them taking a bigger slice of the pie between DS, PSP and i[brand]. This of course ignores whether or not the i[brand] should be considered a direct competitor to those handhelds, it could be argued that the i[brand] is to handhelds what the PC is to consoles and they've been co-existing for a long time now.

Regardless, that's the basis of the "Apple is a real threat to Nintendo" argument. What it willfully ignores is that Nintendo's software revenue remained flat or was slightly up (depending on how you want it to spin), so the rise of gaming on i[brand] didn't hurt Nintendo. Yes, their market share was down by a couple of percent, but revenue is the more important figure here and it has to be considered that it already was the DS's fifth year, a time period when video game systems naturally are in decline (though the DS actually wasn't).

The company that is the loser here is undoubtly Sony (sizeable loss in revenue and market share), but that hardly ever gets mentioned.

Will you stop it? leo-j's trying to make a point!  Or is having a bizzare case of the whooping cough.