Should Sony Be Worried

[Porcupine_I]

RolStoppable said:

jarrod said:

yo_john117 said:

Do you know how hard that would be since they just lowered the price by $100 last year?  I could possible see $50 price cut but a $100 price cut would be ridiculous and Sony would once again go to massively losing money for each console sold.

I think they're hungry enough honestly.  It's pretty clear by now that PS3 will basically never be profitable overall anyway, and I'm starting to think Sony will do whatever it takes to finish in second place this generation.

I dunno wtf happened to MS though... they pretty clearly are content with where they are.

I suspect since quite some time that the 360 guys aren't allowed to throw as much money around as in the Xbox era. In theory MS could have finished the PS3 off in the early years when Sony was in a terrible postion by cutting the price on the 360 more aggressively, but they never did. There seems to be big pressure to make the 360 profitable from the upper management at Microsoft.

that is exactly the impression that i have since a while now.

they also seem to cut back on advertising lately.

Once you make profit with something you don't want to go back to losing money on it, and compared to other Microsoft Business their margins are not that high to keep investors happy.