Lord of the Rings Online goes free-to-play

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Slimebeast

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Slimebeast on 19 June 2010

Rainbird said:

Slimebeast said:

Why are they doing it? They can't get much revenue by letting it free.

Actually, when Turbine made Dungeons & Dragons Online free-to-play, revenue increased by 500%.

http://techdirt.com/articles/20100331/1631278819.shtml

It's only temporary. It's due to pent up demand for something that's just about to launch.

They need to charge for useul in-game stuff.

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