I see in some people a curiously squint-eyed approach: whatever Nintendo will do will succeed, whatever Apple will do will succeed, but it will affect only Sony and will miraculously spare Nintendo, and whatever Sony will do will fail and be crushed by either Nintendo, or Apple, or both. The most curious part is obviously the one about Apple, I'd find more sensible for it to aim at the biggest Nintendo market or at a new unexplored market of its own, not aiming from the start at the much smaller PSP niche, that may be comfortable for one contender, but it would become quite cramped for more.
And nobody even considers a possible MS entry into the portable market.







