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FishyJoe said:

The problem for Sony is the only way they can compete is by lowering prices. They are forced into a business model of loss and/or low margins.

Also, there are cost associated with coming out with new SKUs every six months. There is a certain amount of R&D expense and retooling costs whenever you create a new model. So while there may be cost savings, they aren't immediate nor is it a simple matter of reduced component cost.


Might I add to what I highlightened in bold:

Bringing out the neccessary software to attract the crowd is needed now...



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