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Kratos_36 said:

Stupid that Microsoft put's the new 360 in the market like that. No time to promote AT ALL. Sony builded up a giant hype to september when it released. Now they released it in a low selling season. Now not many people will buy it , and when the holiday season is here the hype will be over


The flip side of that was that Sony's sales plummeted for July and August as a result of the wait.  I believe NPD had the PS3 once again dipping below the PS2 for those months.  Microsoft understandably would prefer to avoid that.