superchunk said: ummm, Microsoft tried a straight off the shelf system and I'm pretty sure it cost them billions in losses. I don't think SEGA could afford that. This is clearly a bunch of BS. |
Its actually the best way to go for a smaller company.
I mean, howmany billions has Sony lost making that Cell chip? They had to price the console at 599 at launch to boot and still take a huge loss. For 599 they could have easily built and equal or greater power console in 2006.
The only way a smaller company can make a console/portable device is to use off the shelf parts, Google Android OS and sell it to you at cost.
Regardless, the story is still BS