Lord of the Rings Online goes free-to-play

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Rainbird

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Rainbird on 12 June 2010

Slimebeast said:

Why are they doing it? They can't get much revenue by letting it free.

Actually, when Turbine made Dungeons & Dragons Online free-to-play, revenue increased by 500%.

http://techdirt.com/articles/20100331/1631278819.shtml

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