starcraft on 10 June 2010
In the red is a relative term.
For both companies, all those losses are now sunk costs, already reflected in the share prices, and simultaneously never to be reflected in them again.
Currently, only Sony's gaming is in the red, and that is rumoured to have changed recently as well.
I am not arguing either company employed good business sense from the get go, just that at this moment, your thread title is incorrect.
starcraft - Playing Games = FUN, Talking about Games = SERIOUS
