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Of course all of them are already working on the next console.
When the time is prime, they'll pick from the list of R&D on which functionalities are to be included.
The first cap is probably the retail price where they'd have to cut down on the choices to meet that price.

Timing has to be right, too, depending on which tech is to be included.

Wii, for example, would have cost a lot more if it were to come with HD. While, at the time, HD was probably under 5% WW.

Okay, I'll shut up now. It's just logical business steps.