phinch1 on 10 June 2010
ITV are understood to be in discussions with Sony about launching ITV Player on the PS3.
According to the Telegraph the service would be streamed and advertising supported. The newspaper suggests that they are hoping to launch the service beginning of September.
Since Nintendo’s Wii platform will not allow advertising and Microsoft’s Xbox does not allow free content via Xbox Live, it seems that PS3 may be the only console to receive the service for now.
