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When Do you guys see Blu Ray finally throwing off the shackles and stepping out of DVD daddies shadow ?

Also how is DD measured ?

We dont digital download movies to own but rent a movie from our provider most weekend which is streamed On Demand. Are these measured or is it a different thing from DD ?

Finally Blu Ray players and Movies are still premium priced here in the UK. Any idea when they will bring the costs down to a reasonable level ?