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CTifer said:
Either way, they're rich too. They could have secured exclusivity, or at least pay extra for episodic content if money is what it all really boils down to. Which I don't believe at all that's why it is this way.

I think XBox Live and a generally more robust software sales numbers in favor of MS is the main reason.
 

 A lot of games came out earlier for 360 and that because M$ paid the companies to do so.