superchunk said:
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There is another side to it besides revenues, and that's demand for data outstripping what AT&T can supply. It's no secret that demand for 3G network is crippling AT&T's quality of service in some key regions. If curbing the appetite of the hungriest consumers can prevent calls from dropping for the rest of AT&T's customers, it could be a net win for most users.
In other words, it might be worth pissing off 2% of their customers to retain the other 98%.
I think AT&T's biggest mistake was offering unlimited data when the truth is that cell bandwidth is far from unlimited. It sounds great when you're selling the plan to customers, but the customers turn pretty sour when their "unlimited" network keeps disconnecting them. Just another company caught with its pants down by the smartphone boom.

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