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I think Nintendo want to have a successful Christmas season everywhere. In the US the consoles sell whenever they're shipped to retailers, no matter if it's December or July. The place to be for them right now is Europe, since in Europe there's competition and they have to make sure people can buy a Wii for Christmas. Otherwise, some people may end up not buying a Wii until next Christmas, or even worse, get another system.
In the US, they will sell all the consoles they ship, even if they ship them in January.