Yeah, I’ve also noticed the increased Nintendo adds in Aus. And to be honest – it’s about time – I can’t remember seeing anything Nintendo related for many years here.
My circle of friends includes people from the 25-35 age group. While most have heard of the Wii, very few know about the DS. Even the ones who know about the Wii aren’t all that familiar with it, other than “it’s interactive”. Hopefully these adds increase awareness and encourage people to look further into them.
On a related note. I remember Sony marketing heavily just prior to launch here, with segments on Today Tonight and a lot of radio time. But I felt that’s recently slowed down, and now I hear more about the Wii on radio. Although, I recently noticed that the PS3 is one of the nightly prizes on Temptation – how long has that been going for? I haven’t seen that show in ages.
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